Showing posts with label wedding photographer. Show all posts
Showing posts with label wedding photographer. Show all posts

Thursday, April 17, 2014

french wine board

to be a photographer is to be obsessive, well at least for me. i obsess with light and composition. the first thing i look for when approaching a photograph is light: "good light." and if there is none, i don't care how great the location is or how interesting the subject matter. such a situation is  not worth my time. why? photo means light and graph means to write or draw. photography begins and ends with light. if it's absolutely necessary, and there is no light, i will then add my own light. 

light first! 

this presents a problem in my personal life, as it does for many photographers. for the past three years, within the context of my personal life, i've found it difficult to be an active observer/ to live in the moment, if you will. most of time, i engage in passive observance because i take out my cell phone or camera(s) to photograph or record videos: at dinner, on a nature walk, at a weekend retreat, riding my bike etc. sometimes, i am not "present" in the moment because i am documenting. i document to develop and leave a legacy so others can enjoy it after i am gone. 

it’s a trade off... this choice is greater than i.

so this past weekend gina and i went to wine country with a few friends and visited a number of wineries, quiet at a few wineries, ok a lot of wineries, ok, I love wine, don't judge me! anyways, at some of the wineries, after ever glass tasted, i walked away from the counter and looked around for light, interesting subject matter, and then returned to try the next glass. at one winery in particular, there was a riddling wine rack/ french wine board  sitting on top of two barrel in front of a window. 

voila!

and then it ensued: "lay on the floor," turn your head slightly left, soft, breath,...ummm... yeah!

Wednesday, August 14, 2013

marketing via instagram

my instagram: www.instagram.com/shodiphoto

instagram is owned by facebook, as a result both platforms are interlinked with each other. one can post from instagram directly to facebook, tumblr, and four square with one click. facebook is one of the better social marketing tools for entrepreneurs and instagram is also rising in popularity. it makes much sense to have both.


some basics of instagram
 the platform can be used from your computer, iphone, or android. 


designing your instagram; follow the same rules as designing for other social networking sites. you want to focus primarily on your business; however you also want to demonstrate a bit about your personality. the reason for this is that people get bored with you shoving business in their face all the time. your clients and potential clients want to know a bit about your personality.  


 tools to manage instagram (all free)

there are multiple tools for managing instagram, some are used to see who follow and unfollow you and so forth. i don't concern myself with that because it is is a waste of time for the most part, and has little to do with bringing in revenue. i have a business to run and time is precious. though the more people are aware of your brand the more likely you are to be successful. you will have to figure out the balance for yourself.

i do however use instasize, since instagram offers a 640x640 pixel window. instasize re-sizes your images to fit the window. also picstich which makes 2 or more pics into a collage.

hashtags: allow you to reach a wider audience, so i strongly suggest using them. the key is to increase brand awareness. if you are a wedding photographer who posted a bridal pic one of your hashtags that can be used is #bride among many others.  a potential bride who searches clicks on #bride hashtag will be able to find you.

video: as of wed august  7th, 2013 instagram is now allowing you to upload pre-recorded videos. which means you can showcase your business with show reels.  the specifics for the video is that has to be no more than 15 secs long and 640x640 pixels.  

here is an example of a video i showcased on instagram for of some personal work  which also markets my business 
http://instagram.com/p/dITGnVs5Zk/

keep kewl!


harrisburg, pa wedding photographer

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