last lap lime and value.

lime verb \li-ime\
transitive verb
1: to hang out and chill with friends
etymology: of caribbean origin

recently Dr. G makeup artist and i shodiphoto hosted a lime for our past clients and friends. we went to a union hall for a bit of bocci, beers and socializing.

for my non west indian friends, a lime is defined as a hangout for friends and depending on the region it can be a bit more complex. it was a lime with a bit of twist, pun intended of course.  the twist was that we did it without "west indian music" (reggae and soca.) and food. instead we had beers and attempted to play bocci  and offered lollipops... we had a great time.

never miss an opportunity to advertise or market.

no matter how skilled you are at your craft or good of a product you offer, your business will drowned without solid marketing and advertising. does macdonalds still need to advertise and market? they are global already, so why advertise? a few months ago i was driving down interstate 81 and i kid you not i believe i saw a macdonalds billboard at every mile. market and advertise!

value

always remember people like value. if your friends or past clients are coming out to hang with you. ask yourself what is the value in them being there? different people attend social gatherings because they find different forms of value. those values may range from something as simple as socializing, having a good time, friendship, food and drinks, potential business or potential romantic relationships... but if people see no value in attending most people won't waste their time.

this is the same for service or products you offer. ask yourself, what value am i offering to clients?  value is subjective in regards to products, time, and perception.  high end business spend a ton of marketing dollars in creating a perceived value for their products. there are many reasons as to why consumers view a product as having value. here are only two of those many reasons 1) part of it is based on how well the service or product is presented.

a few years ago i was in paris and at the louis vuitton store they serve drinks (champagne, orange juice, water) while customers shop.  2) the amenities that surround that product also gives the product perceived value.

keep kewl!